This blog represents a change for The Alice. In a few short years the methods we use to reach out to our visitors have changed exponentially! Lucille Czarnetzky, Director/Curator during the 1970's and 80's, would have connected with her public by talking over the garden fence, spreading news by word of mouth. Fred Smith, my immediate predecessor, courted the public by hanging fliers, talking to the press, and good, old-fashioned word of mouth.
I cannot emphasize enough how important the old ways of spreading the news can be... when I hear from a friend that a show is really worth seeing it means much more to me than merely noting an interesting flier, or reading a review written by someone I do not know. But these methods are somewhat fleeting. People move on and fliers get blown away in the breeze.
And now I will get to the point about embracing technology. This blog affords an opportunity that word of mouth and hanging fliers cannot promise - it will be available for our public to read until I am ready to change the message.
I hope to use our new blog site to keep you up to date on our more immediate news. We already produce a quarterly newsletter and post show announcements on our website, but now I can tell you what happened @ The Alice last week, or yesterday, or just an hour ago on a tour.